"International Journal of Geography, Geology and Environment"

Author(s): Vaishali, Sakshi, Neeta, Santosh and Mona Verma

Abstract: Textile auxiliaries, critical in enhancing fabric performance and sustainability, have seen increasing demand due to evolving consumer needs and industry trends. The study examines consumer perspectives on textile auxiliaries, focusing on awareness, preferences, and purchasing behaviour among female students of CCS Haryana Agricultural University, Hisar. To achieve the objective of the study structured questionnaire was developed and the data was collected from thirty respondents (female) through interview schedules on various aspects viz. the result of the study revealed that respondents are aware of common agents like softening, cleansing, and bluing agents, but less so about wetting and stiffening agents. Nirma and Surf Excel emerged as preferred brands for soaps and detergents, respectively. Budget constraints predominantly favour products priced under ₹40, while monthly purchase patterns are most common. Consumer’s value features like cleansing ability, fragrance, and moisturizing effects, and prefer liquid detergents over powders. The majority of purchases are made offline, especially from local stores, with bottle packaging being the most popular. The study underscores the significance of eco-friendly ingredients, attractive packaging, and discounts in influencing consumer choices. Textile auxiliaries will focus on eco-friendly formulations, incorporating sustainable and biodegradable ingredients, with innovations enhancing fabric performance, durability, moisture-wicking, and antimicrobial properties. The use of biosurfactants in textile auxiliaries is gaining attention due to their eco-friendly, biodegradable properties, which offer a sustainable alternative to traditional surfactants.

Pages: 29-33 | Views: 37 | Downloads: 23

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